Lady M Hong Kong Unveils World-First Concept Boutique at HKIA In Collaborating with Prestigious French Butter Échiré Elevating Traveler Experience with Échiré Butter-Infused Premium Series

Hong Kong – Lady M Hong Kong, a perennial favorite among global dessert enthusiasts, is proud to announce the triumphant opening of its Hong Kong International Airport boutique on April 29th. Following a three-month renovation, the location returns as the world’s first joint-themed concept boutique in collaboration with Échiré, the prestigious French butter artisan with over a century of heritage.

This partnership represents a masterful fusion of Lady M’s signature pastry craftsmanship and Échiré’s world-renowned AOP-certified butter. Produced using traditional wooden churns in western France, Échiré butter is celebrated for delicate texture and a unique, subtle nutty aroma.

By integrating this premium ingredient into its artisanal recipes, Lady M Hong Kong has developed an exclusive line of luxury delicacies specifically for the HKIA boutique. Travelers can expect an elevated sensory experience, featuring new products characterized by their rich fragrance and exceptionally soft, refined textures.

Airport Exclusive: Lady M X Échiré Financier Series

Freshly prepared on-site, this series features six meticulously crafted flavors that showcase the versatile charm of Échiré butter:

• Classic: The premier choice for experiencing the pure, milky fragrance of Échiré butter. Featuring a lightly caramelized exterior and a soft, delicate interior, it is the ultimate expression of French craftsmanship.
• Homemade Hazelnut Gianduja: A perfect fusion of deep-roasted chocolate and Échiré butter, complemented by a bespoke hazelnut spread for a silky, multi-layered nutty sweetness.
• Pistachio & Raspberry: Crafted with premium ground pistachio paste to impart an elegant herbal aroma, complemented by tangy raspberries pâte de fruit for a vibrant and perfectly balanced flavor profile.
• Mont Blanc: Inspired by the classic French dessert, this luxurious chestnut-infused financier is crowned with elegant, hand-piped chestnut purée. This artisanal decoration adds a refined touch to the financier’s dense texture, creating a rich and velvety experience in every bite.

• Sugar-glazed Lemon Curd: Bright, zesty lemon cuts through the rich butter aroma, finished with a thin honey glaze to refresh the palate—perfect for awakening the senses during a long journey.
• Earl Grey: Infused with finely ground premium Earl Grey tea leaves, this flavor exudes the delicate scent of bergamot, intertwining with the buttery notes of Échiré for an elegant English afternoon tea experience.
• Limited Financier Échiré Assortment (6pcs): A luxurious collection of six artisanal financiers— from Classic and Lemon Curd to Pistachio & Cranberry, Earl Grey, Mont Blanc, and Hazelnut Gianduja. Crisp on the outside, tender inside—an elegant French flavor experience to enjoy before your journey.

Lady M Hong Kong Artisanal Savory Collection

Alongside the signature Financiers, travelers can opt for the ‘Lady M Hong Kong x Échiré Artisanal Croissant Series’. Exclusively crafted for morning travelers, this artisanal trio features: the classic Brown Butter Croissant, radiating a deep, rich buttery aroma; The Golden Croissant, boasting a delicate honeycomb texture with a decadent Échiré butter center; and The Golden Framboise Croissant, a vibrant blend of Échiré butter and sweet-tart raspberry pâte de fruit designed to awaken the senses. Every crisp, golden bite promises a luxurious morning ritual to elevate your journey.

The Savory Selection features soft brioche buns filled with indulgent cheese with aromatic garlic or savory mentaiko, delivering a warm and satisfying feast for the senses. For those seeking a lighter snack, the Scallion Crispy Savory Bite (6pcs) combines fresh scallions with bacon; its petite, crispy form makes it the ideal choice for sharing or as a sophisticated on-the-go treat.

A Luxurious Departure: Bringing Home the Essence of French Elegance

In addition to the exclusive Lady M Hong Kong x Échiré collection, Lady M continues to celebrate every traveler’s journey with its iconic Mille Crêpes. To further enrich the travel experience, the Frozen Pistachio Mille Crêpes and 6-inch Frozen Mille Crêpes have been officially added to the “To-Go” series, allowing guests to carry these exquisite flavors across borders with ease.

Whether enjoying a leisurely delicacy in-store or selecting from our curated gift range—including the Royal Galette Échiré (12pcs), Royal Sablé Échiré (15pcs), and the Golden Financier (4 or 8-piece)—Lady M Hong Kong is dedicated to being the ultimate culinary destination at the airport. We invite travelers to share a piece of French luxury with their loved ones, taking the sophisticated spirit of Lady M from Hong Kong to the rest of the world.

The grand reopening of Lady M’s Hong Kong International Airport boutique marks a significant milestone in our commitment to culinary innovation. We invite passengers to immerse themselves in a world of French romance and artisanal excellence, providing a sophisticated prelude to their journey.

Lady M Hong Kong International Airport Boutique

 Opening Date: Address: 29 April 2026

Address: Shop No.70, South, Departures Level 7, Passenger Terminal 1, HKIA Tower, Chek Lap Kok
Featured Products: Marking its global debut, the Échiré Butter Series offers an exclusive collection
of airport-only collaborations. This curated range features freshly baked
Financiers, an artisanal savory bakery series, and a selection of exquisite butter
themed gift boxes.
Tel: (852) 2812 1228
Opening hours: Mon-Sun 7am – 11:30pm
Website: http://www.ladymhk.com/