Samsung Unveils Glasses-free 3D Spatial Signage Lineup to Help Hong Kong Businesses Engage Customers with Immersive Display Experience

Featuring the high-impact 85-inch model and the new compact 32-inch display, the versatile lineupoffers retailers and businesses powerful ways to engage customers from large-scale attractions to intimate shelves and counters

Hong Kong – Samsung Electronics H.K. Company, Limited today announced the launch of its award-winning Spatial Signage lineup, a new category of glasses-free 3D displays for businesses. The lineup, which now includes both the high-impact 85-inch model and the new compact 32-inch model, is designed to help businesses captivate audiences by presenting product-focused content in a full 360-degree, glasses-free 3D rotation.

“With the official launch of the Spatial Signage in Hong Kong, we are offering businesses a new dimension of customer engagement,” said Ms. Yiyin Zhao, Managing Director of Samsung Electronics H.K. Company, Limited.“This lineup provides a versatile solution for our business clients, whether they need a life-sized, attention-grabbing visuals of the 85-inch model for major installations or the close-up, immersive detail of the 32-inch model for shelves and counters. It empowers Hong Kong retailers and enterprises to transform any space into a dynamic, immersive showcases, redefining how they engage and connect with customers.”

A New Dimension of Impact for Every Commercial Environment

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience with a patented 3D Plate technology, which applies binocular parallax to deliver a sense of spatial depth that allows content to retain the sharpness of 2D visuals while adding natural-looking 3D depth without the need for specialized 3D glasses:

The 85-inch Spatial Signage brings large-scale, eye-catching 3D experience to stores

• The 85-inch Spatial Signage: For Grand, High-impact Visuals – Designed for large-scale retail installations and high-traffic commercial environments, the 85-inch model features a stunning 4K UHD resolution in a portrait format, enabling brands to present life-sized, 360-degree rotating visuals that showcase every angle of a product. Powered by Samsung’s Quantum Processor, it delivers sharper detail and exceptional picture quality, making it ideal for drawing attention in lobbies, showrooms, and flagship venues.

The 32-inch Spatial Signage is perfectly suited for highlighting featured products

• The 32-inch Spatial Signage: For Immersive Detail at Shelf Level – The new model brings the same eye-catching 3D experience to shelves, counters, and other compact spaces. It is perfectly suited for highlighting featured products, promotional content, and exhibit information where close-up visibility matters most. Weighing just 8.5kg with a sleek 49.4mm slim profile, the 32-inch model is lightweight, easy to install, and compatible with industry standard VESA wall mounts^[1] for wall or stand placement, integrating seamlessly into any commercial space.

More Control and Creativity with Samsung VXT

The entire Spatial Signage lineup is supported by Samsung VXT^[2], a powerful, cloud-based digital signage platform. Businesses can use VXT to remotely manage connected screens, schedule content, and even create new video content with AI Studio, an app that generates signage-ready video from a single product image and text prompt. The platform ensures that businesses can manage their content dynamically and efficiently across all displays.

Samsung VXT has also expanded its content management capabilities with the following features:

• Event now includes automated content transitions, adding new event types, like weather conditions. This allows businesses to automatically display content based on real-world weather conditions.^[3]  For example, signage can promote rain gear in wet weather and switch to sun hats in sunny conditions, allowing businesses to manage content more dynamically across different scenarios.
• Multiple Takeover enables synchronized content transitions across all linked screens based on a preset schedule and playback cycle, allowing centralized control over large-scale content campaigns.
• Streaming Widget enables real-time streaming of live broadcast content directly on connected displays, with support for closed caption settings.

Samsung’s continued focus on advancing both display hardware and platform capabilities has contributed to its position as the world’s No. 1 commercial display provider for 17 consecutive years.^[4]

Specifications

Samsung 3D Spatial Signage

For more product information, please visit https://www.samsung.com/hk_en/business/ or contact Samsung’s Customer Service Hotline at (852) 3698 4698.