LOEWE AND ON INTRODUCE THE LIGHTSPRAY CLOUDMONSTER

LOEWE and On continue their collaboration with the introduction of the LightSpray Cloudmonster, a new silhouette that brings together technical innovation and considered design.

At the centre of the release is On’s LightSpray™ upper technology — a manufacturing process that forms a seamless filament upper in a single step. Constructed in approximately three minutes, the method removes the need for traditional layering, resulting in an ultra-light structure designed to move more naturally with the foot.

The shoe pairs this laceless, single-piece upper with the Cloudmonster Hyper midsole, featuring Helion™ HF cushioning for energy return and support. Presented in a minimal all-white colourway with subtle co-branding, the design keeps the focus on form and material.

A distinctive element comes in the inclusion of three LightSpray socks in Fluo Yellow, Fluo Green and Teal. Developed specifically for the construction, they are designed to be worn as part of the shoe itself — allowing the overall look to shift depending on the combination.

Alongside the LightSpray Cloudmonster, the collection expands with updated versions of existing silhouettes. The Cloudsolo returns with new bicolour and exclusive tones, while the Cloudtilt Hi introduces a hi-top variation with tricolour compositions, extending the collaboration into more everyday wear.

The release is accompanied by a campaign directed by visual artist duo Blackwall, exploring the relationship between movement, material and production. Set against saturated colour backdrops, the film contrasts the technical LightSpray™ process with LOEWE’s design perspective.

The LOEWE × On collection launches May 14, 2026, with the LightSpray Cloudmonster available exclusively at On and LOEWE stores. The Cloudsolo and Cloudtilt Hi will be available at On and LOEWE stores, select retail partners worldwide, and online at on.com and loewe.com. For more information about LightSpray™, see here.